NOW by Vision Expo, an eyewear trends showcase created by Nico Roseillier, Creative Director at Europa/State Optical/American Optical, returned for a second year and hosted its inaugural NOW Awards, honoring brands that embody the latest trends and innovations in eyewear. Launched in 2018, the OPTImum Independent Retailer Award celebrates independent boutique retailers by showcasing their products, stores, visions, and stories to the optical industry. The winner of Vision Expo’s Fifth Annual OPTImum Independent Retailer Award, Primary Eye Care, was announced during an award ceremony on Friday, March 17. In addition to hosting exclusive educational programming, panels and discussions, Vision Expo East 2023 recognized and celebrated several individuals, brands and eyecare providers. The Bridge, Vision Expo East’s main stage destination, featured a diverse range of inspiring and educational events including a highly anticipated keynote presentation from Jason Romero, a legally blind ultra-runner, and an exclusive conversation with radio personality and author, Delilah. The Career Zone-Student Lounge, a destination for students to connect with optical companies that are actively recruiting and explore career resources, also returned to Vision Expo East on Saturday, March 18. Additionally, OptiCon Vision Expo returned with an unmatched opticianry education program and exhibit hall experience. In addition to the exhibit hall, industry professionals attended VisionEd-Vision Expo’s continuing education program-which included over 300 hours of sessions ranging from the latest business strategies and fashion trends to patient education tactics and cutting-edge innovations. Attendees explored the industry’s top brands in seven unique exhibit neighborhoods: The Park, The Union, The Focus, The Springs, Look East, The Atelier, and Panorama, the newest addition to Vision Expo. Vision Expo East featured 425 world-class exhibiting companies, encompassing some of the biggest names in eyewear and eyecare. Attendees included optometrists, opticians, contact lens professionals, allied ophthalmic professionals, optical assistants, office managers, frame buyers, lab technicians, students and other leaders in eyecare and eyewear. Vision Expo East welcomed thousands from the international vision care industry. Held at New York City’s Javits Center from March 16–19, Vision Expo East was the largest gathering of ophthalmic professionals in the United States in recent years. Vision Expo East 2023 concluded on Sunday, March 19, following four days of new product discovery, action-packed education sessions, networking events, and business meetings.
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